Monetization project | Horeca stop

Horeca Stop is a B2B platform for all the non-procurement goods for hotels and restaurants. It is a physical goods platform that is transactional from day one for the first customer. The margin rates can be high or less according to the client but the products are already monetised.

1- Cross-sell products to existing clients and upgrade them for consulting.

This is the best way to increase cross-selling and upselling. As an existing client, we can cross-sell them as they already know about us and our services, so if the client takes crockery once we can pitch them for cutlery, glassware, kitchen equipment, etc., or if he has the, plan to open different restaurants chains then we can pitch for our consultancy which will boost the revenue and build trust factor on us for every procurement purchase.

2- Referral Program -

This is the most crucial and intriguing part of any B2B business or I would say an experimented way to increase the revenue for the company. Ask for referrals from existing good clients who have experienced an AHA moment with us of our quality, delivery, and post-sales service.

Ask for referrals from vendors also as they have a lot of restaurants which they supply but they are limited to one or two categories where we are a one-stop so ask them to refer HS and they can get their margin on referring once the order is delivered and that's how more and more vendors would participate as that would be an extra income.

3- Partnership Program

We can also partner with consultants who have been in business for so many years and consult big brand hotels, restaurants and every big hotel needs a consultant to build the hotel projects and consultants are the biggest influencers for them to purchase their procurements.

We can partner with consultants and every time they build any particular project anywhere in India we will supply their procurements and they will get their percentage for every category.

We can start with one or two categories for start and eventually just keep on increasing the portfolio and categories with the consultants.

We can integrate our platform with the PMS and POS platforms where they are already associated with the hotels and they can redirected to our sites for their procurement needs for room amenities, Linen, and bedding for the start.

Integrate with the ONDC B2B platform where they have a magic pin that has a lot of restaurants registered and with registering on their platform restaurants can directly order from us like a marketplace for them with all of our assortments.

Apply for Government tenders through their site for army kitchens, Railway kitchens, etc. We can also expand our horizons to air catering services as they all need packaging supplies for their customers to feed in railways and flights.

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Transactional companies that have marketplace websites for the clients to pay.

Clients don't usually upfront as they need more information on product, quality, delivery, and best price.

If I need to pick some effects for the pricing page then it would be

Borrowing trust effect with system 2 design.

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System 2 design - where all the information of the products is detailed with the prices with all the SKUs available on the website find all the information on the product catalog and once selected directly add to the cart and redirect to the payment page.

While going through the whole website page we can review some of our big brands to get the trust factor of our next potential to choose us as their next procurement partner.

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